"Marketing and distribution of quality products for the agricultural, veterinary and hardware dealer that exceed the expectations of our customers, create value for our shareholders, benefits for our employees and fair treatment and professional service to our business partners."
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"To represent and sell the best brands in the world in agriculture, veterinary and hardware, based the total satisfaction of our customers, this will give a single differential, which identifies the company and also make us more competitive, reaching and maintaining the Venezuelan market leadership and enable us to expand into other markets in the area of Central America, South America and the Caribbean."
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